We’re Here to Help You Feel Like Yourself Again.

Luca Piattelli’s journey began in a small town near Lucca, Italy, where a summer job in a barbershop sparked a lifelong passion. What started as curiosity soon turned into a career marked by innovation, style, and a deep commitment to client care.

Over the years, Luca built one of the most respected salon brands in Italy, working with celebrities, winning international awards, and transforming the traditional salon into a space that blends beauty, business, and well-being.

Now, he brings that same Italian excellence and vision to Dubai, helping men feel like themselves again, through discreet, non-surgical hair restoration that puts their confidence first.